Ross Advertising

Rethink Shares One Way, One World Video

Based in Trinidad and Tobago, Ross Advertising is an accomplished firm that offers a holistic range of communication services, from event and image management to traditional marketing. Furthermore, Ross Advertising has launched a variety of community events and philanthropic initiatives through sister company Rethink.

In response to the COVID-19 pandemic, Rethink has released a video for the song “One Way, One World.” The lyrics, over an upbeat, island-themed pop arrangement, seek not only to inspire unity and hope during these challenging times, but to offer insight into effective virus safety and social distancing practices. The video depicts individuals thoroughly washing their hands, wearing face masks, and disinfecting with cleaning products.

The overriding message of “One Way, One World” is to lead healthy lives and to responsibly support others in their efforts to do the same, including individuals all around the world. The video, along with an inspiring written message from Rethink, can be viewed online at www.rethink.co.tt.

CAF Recognizes Exceptional Media Companies

Guided by its branding philosophy, “intangience,” Ross Advertising creates meaningful and lasting relationships with global brands while turning conversations into currency. In recognition of its creative excellence, Ross Advertising received the second most number of awards in the 2013 Caribbean Advertising Federation (CAF) ADDY Awards.

CAF is the only non-American member of the American Advertising Federation (AAF). AAF sponsors the ADDY Awards, the most prestigious competition in the advertising industry, to recognize advertising and media companies that demonstrate creative excellence in various categories of media. CAF is composed of countries and territories in the Caribbean such as Barbados, Grand Cayman, Jamaica, Puerto Rico, St. Lucia, Trinidad and Tobago, and the US Virgin Islands.

In the 2013 ADDY Awards, 37 CAF-member companies submitted a total of 678 entries for the different award categories. Barbados’ Red Advertising and Marketing, Ltd. bagged the most number of 24 awards: 15 gold and 9 silver awards. Ross Advertising of Trinidad and Tobago comes in at second place with 21 awards: 5 gold and 16 silver awards.

Among the awards received by Ross Advertising included The Mosaic Award for FireOne Independence Day Ad, an award for best cultural diversity, and the Best Copywriting for “Hoop of Life” TV special recognition for making a flawless script.

Three Things Every Brand Needs

Based in Trinidad and Tobago, Ross Advertising helps its clients reach a global audience. The services offered by Ross Advertising include brand development.

Building a new brand is a daunting but necessary task. Aside from a name, logo, and purpose, here are three things that every brand needs:

– A well-told story

One of the best ways of showing consumers what a brand means and how it works in their lives is by creating a story. In many cases, this story is shared as a video that showcases a company’s product and highlights its mission. Interactive timelines and photos also help brands tell their story to consumers.

– Originality

Great brands represent individual companies, so creating something original is essential. Originality solidifies a company’s authenticity and ensures that consumers think the company is portraying itself truthfully. Originality also helps brands stand out among the competition since it gives consumers something unique and specific.

– A presence

Many consumers spend time on social media such as Facebook and Twitter. Brands need to go to where their target consumers are, so companies must hire social media professionals to interact with potential customers.